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From the customers’ perspective, the logos are just the identification of the brands. For instance, the business logo of Nike is so popular that people recognises the brand only through looking at the logo. The mentioning of brand’s own name is not even necessary in such instances. However, from the business perspective, it is always important to make sure that the corporate logo is created in such a manner that the business values, mission, and objectives are clearly elaborated. It is important to note that the business logo design must be created and selected very carefully majorly revolving around the core business offerings

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