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Technology driven e-tailers from the virtual world are giving a run for the money to retailers in the real world, as they lure away smart buyers with lower prices, heavy discounts and door-step delivery. What began as a trickle two-three years ago has turned into a tide, as is evident from the phenomenal growth of e-tail business in past few years, especially in consumer and electronic goods, durable, appliances, fashion, travel, food and what not.

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