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Every website owner and website design and development company alike will agree that being ranked #1 in terms of search on Google is the highest achievable position, right? Wrong. What if I told you that Google’s #1 ranking is not in fact the top spot? Google’s position “number zero”, also known as Rich Answers, is a feature that has been rapidly increasing in popularity and use in recent years. “Rich Answers” are Google’s attempt to answer the searcher’s query without them having to click through to a website.

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