There are two ways you can earn the ranking on Google’s SERP, one is Organic way and other is inorganic way, in organic you need to follow all the parameter of Search engine optimization and it will take around at least to 3-4 months to achieve some result on SERP, so Google gives you the alternative of organic ranking is inorganic ranking in which you can achieve the ranking on Google SERP by paying some amount to Google.
Let’s discuss how..? when you choose the option for the paid advertisements on Google, then you have the two networks to promote your advertisements one is Search Network and another one is Display Network, and the one way of charging amount by the Google from the advertisers is PPC which stands for Pay per click, that means whenever user clicks on your ads, there is amount which advertisers will get charged by the Google, and that method of charging amount by the Google is PPC, there are other methods CPC, CPA, and CPM.
And PPC method is no more method of Google charging, instead, it becomes the one of Brand of Google Paid Advertising, and now today people with the name of PPC get aware that the PPC services are the umbrella name of Google’s paid advertising.
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