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India has recently jumped to the second spot in terms of internet users and has taken over from USA. The internet user figure was expected to jump to 402 million by mar 2016; it stands at 462 million at the end of May 2016, which is a growth of 49%. India has a penetration of 34.8% users as compared to a world average of 40%. India is number 2 with a lower than world average internet penetration; the figures are indicative of the huge potential which this industry holds. Surprisingly, rural internet user base has jumped 77%, the mobile internet growth in the same sector has been 60%. Small metros lead the pack with a growth rate of 60%. The ratio between male and female is 71:29 in rural areas and 68:32 in urban areas.

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