It all started in early 2001 when Bassem Henri, CEO & Founder had a dream of making difference in the Egyptian community. His dream was to work in a career that would give him the chance to influence lives & behaviors of many individuals. As he graduated from Mechanical Engineering Faculty at The American University in Cairo, he was determined to shift his career to pursue his passion to work in field that deals directly with people. His first thought was to open a Nursery that would grow to be a school. After making the Business Plan, he discovered that it requires a huge financial investment, which he didn't have at this stage, but this didn't make him lose hope! Bassem decided to start in the training field where he can still influence many lives and help people grow and progress.
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