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Big Data - Build Greater Customer Experience

What is Big Data?

Big data is expansive information sets that might be examined and arranged computationally to uncover patterns, and affiliations, particularly relating to human conduct and interactions. This data information is assembled from a wide variety of sources, including sales transaction records, social networks, videos, sensors, digital images. The point in analyzing this data is to reveal patterns and associations that may somehow or another be imperceptible, and that may give profitable insights of knowledge about the users. Through this understanding, organizations might gain the potential to pick up an edge over their competitors and settle on prevalent business decisions. As indicated by Gartner, Big Data will drive $232 billion in spending through 2016.

Importance of big data analytics

Reduce Cost: The enhanced technology in Big data, such as cloud-based analytics bring critical cost points of interest with regards to putting away a lot of data - in addition to they can recognize more productive methods for working together.

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